I’m not gonna lie—I 100% thought coffee concentrate was a scam. Like, who needs liquid coffee when beans exist? Then my Keurig kicked the bucket at 6 AM on a Monday and I panic-ordered a bottle of Javvy because I’m weak and mornings are a nightmare.
Turns out, this stuff is actually legit. Not in a “lifestyle influencer getting paid to say it’s amazing” way, but in a “I can make coffee in 30 seconds without my machine sounding like a Boeing 747” way.
Full confession: The first time I used it, I dumped like 3 tablespoons into a glass thinking more = better. Wrong. It tasted like I was drinking battery acid. The ratio matters, people. Learn from my jitters.

What is it, actually?
It’s basically just “extreme” cold brew. You add a teaspoon or two to whatever—water, milk, a protein shake—and boom. No grinding, no pods, no waiting for the drip machine. They have flavors like vanilla and caramel, but also “Cookies and Cream” which… honestly? It’s kind of a weird vibe. Stick to the original if you’re scared.
The Recipes (Ranked by how much I actually make them)
1. My Daily Driver (The “Don’t Make Me Think” Latte) This is what I drink when I’m running late.
- The Goods: 1 tsp Javvy, 6oz Oat milk (the Barista kind from Target is best), ice.
- The Move: Just pour the Javvy over ice, drown it in milk, and stir. If you’re feeling fancy, add a pump of vanilla. It’s better than the $7 version at the cafe, I swear.
2. The “Cavity-Maker” (Vietnamese Style)
- The Goods: 2 tsp Javvy, 2-3 tbsp sweetened condensed milk.
- The Move: Put the sticky milk in the bottom of the glass first. Mix the Javvy with a splash of hot water so it actually blends, then pour it over. Don’t stir it yet because it looks cool for a photo. Then stir it and prepare for a sugar rush.
3. Brown Sugar Oat Milk Latte (Starbucks, but cheaper)
- The Goods: Javvy, brown sugar syrup (or just a spoonful of brown sugar), oat milk, cinnamon.
- The Move: Mix the syrup and Javvy first. Add ice and milk. Sprinkle cinnamon on top so you feel like a real barista.
4. The “TikTok” Whipped Coffee (Dalgona)
- The Goods: Javvy, sugar, hot water.
- The Move: Use an electric mixer. I tried doing this with a whisk once and my arm felt like it was going to fall off. It’s basically a dessert—don’t pretend this is a healthy morning drink.
5. The Protein Shake Hack If you’re one of those people who works out (couldn’t be me), throw a teaspoon into your chocolate protein shake. It actually masks that weird chalky protein taste.
Stuff I Learned by Screwing Up
- It’s STRONG: I already said this, but seriously. My friend ignored my warning, used 4 teaspoons, and was literally vibrating for six hours. Start small.
- The “Clumping” Issue: It doesn’t always love cold milk right away. I usually mix the Javvy with a tiny splash of warm water first to “loosen it up” before adding the ice. Otherwise, you get weird dark streaks.
- Baking Disaster: I tried putting this in brownie batter to make them “espresso brownies.” Don’t. It made them weirdly wet and pudding-like. Just stick to drinking it.
- The “Cookies and Cream” Mystery: My roommate loves it, but to me, it tastes like… liquid regret? It’s not bad, but it’s definitely not coffee. Let me know if I’m the crazy one here.
Is it worth it?
I got my bottle for about $15. It lasted almost two months. Compared to my old $120-a-month Starbucks habit? Yeah, the math checks out. Plus, I don’t have to put on pants to get my caffeine fix, which is a massive win in my book.
The catch: If you run out of milk and have to drink this with just water? It’s “Sad Coffee.” It’ll get the job done in an emergency, but it’s not a fun time.
One last thing: If you’re a total coffee snob who only drinks beans roasted by monks in the mountains, you’ll probably hate this. But for the rest of us just trying to survive a Tuesday? It’s a lifesaver.